Get to Know Rob White, Owner of University City Axe House

Why did you decide to open Axe House in University City?

We opened in February in University City, because it’s growing and expanding exponentially. I saw a niche for more diverse entertainment. There’s a lot for kids, but I wanted to create a live entertainment venue for adults to have fun, too. 

What is different about your business?

Traditionally ax-throwing has drawn-on targets. We have interactive, protected, digital targets, kind of like a video game. Twelve different games are already programmed in, like Monopoly, Tic-Tac-Toe, Candy Crush, and a duck hunting game. I don’t think there’s anyone in North Carolina, South Carolina, or Georgia doing it like this, and I had to go down to Florida just to see the equipment in person. We also have a splatter paint room. Others are doing throwing, but I do it differently. 

How has it been going so far?

We’ve aligned ourselves with Armored Cow so we sell their beer. So far we see a lot of families, and we offer corporate events. We get a lot of tourists who are in the area for an event at UNC Charlotte, staying at one of the hotels. 

Tell us a bit about your background.

I’m originally from Chicago, but we moved to Charlotte in 2006 for my wife’s job with ESPN, where she worked for nearly 12 years. Today we live in Gastonia. We are a Black-owned business, and I am a third generation Navy. I did six years, starting in San Diego and then moved to Norfolk and then New Jersey aboard the USS Detroit as an interior communications electrician.

What’s the greatest challenge so far?

Getting the word out is probably the biggest one, just communication. I have heard that maybe I should not have opened in University City because it hasn’t gotten as popular as other areas of town, but I think it’s going to blossom. 

University City Axe House is open to the public Thursday through Sunday. 

 

0 Comments


Receive Up to Date News


Receive Economic Development News


View Past Newsletters


View Post by Category


Press Releases

Meet Jordan Harris

This month, UCP welcomed Jordan Harris as the Director of Community Development and Outreach. With over a decade of community relations experience in various roles, most recently serving as the associate director of community relations at UNC Charlotte. In her new...

We’re Back…with a Vision!

University City Vision Plan – Connecting: People. Places. Nature. The growth and development being realized in University City is nothing short of transformational.  Major investments in transportation and mobility infrastructure, thousands of new rooftops, new...

University City launches Barton Creek Greenway Native Meadow

By Azania Herron University City Partners, University of North Carolina at Charlotte Botanical Gardens and North Carolina Native Plant Society have partnered to install Barton Creek Greenway Native Meadows, a community native plant project in University City. On April...

New Farmers Market to open Oct. 3 at University Place

University City Partners announces the opening of University City Farmers Market on Oct. 3 around the lake at The Shoppes at University Place. Shoppers will find fresh local produce, food preparation programs and live entertainment. Open every Saturday in October The...

University City Wine Fest to Offer Socially Distanced Activities

New This Year: Wine on the Water and a Boutique Dining Experience.  Greystar University City Wine Fest will return this fall at multiple locations around the lake and boardwalk at Shoppes at University Place. The fourth annual festival will take place from September...

Where Will They Play?

We need more parks now – YOU CAN HELP A crisis caused by Charlotte’s explosive growth and government inaction threatens one of the most important assets of every truly livable city – public parks.   A recent nationwide study revealed that Charlotte has the least...